Contact ALIC: alic@allegheny.edu
  • A Branch Campus of Allegheny College:
  • Bessemer Commerce Park, 764 Bessemer St., Meadville, PA 16335
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Digital Done Right

$150.00

Join us for a four-hour interactive workshop where business owners and marketers roll up their sleeves and rethink their digital game plan. Whether you’re boosting posts or building campaigns, you’ll leave with a clearer strategy, stronger tools, and the confidence to grow your reach.


Friday, October 10
ALIC @ Bessemer
12-4pm

Facilitators: Alison Gerlach (Marketing Strategist, Branding Evangelist) & Jeff Lizik (Digital Marketing & Design Expert, CEO Redshift)

Category:

Description

Whether you’re running a Facebook ad or managing a multi-platform content strategy, digital tools are only as powerful as the strategy behind them. This hands-on workshop blends practical training in digital advertising and analytics with a deeper dive into aligning tactics with your business goals. You’ll leave with a refreshed, reworked strategy and a clear roadmap to digital success.

This isn’t your typical marketing seminar. You’ll engage in peer-based activities, get expert feedback on your current approach, and walk away with a better understanding of what works, what to measure, and how to reach your audience more effectively.

 

Who Should Attend:

  • Marketing leads at small to mid-sized companies
  • Entrepreneurs and small business owners
  • Anyone using (or wanting to better use) Facebook, LinkedIn, Google Ads, Instagram, or AI-driven tools
  • Professionals interested in improving ROI on digital spend
  • Community organizations seeking to increase visibility

 

Learning Objectives:

Participants will:

  • Understand the digital landscape and which platforms best fit their audience
  • Learn how to define and measure KPIs across digital campaigns
  • Explore how audience segmentation, message tailoring, and design drive results
  • Receive a Digital Strategy Worksheet & Roadmap template
  • Workshop their existing strategy and get real-time expert feedback
  • Leave with a peer-reviewed, revised digital marketing plan

 

Agenda:

12:00 – 12:15 – Welcome & Introductions

12:15 – 1:00 – The Strategy Behind Digital: Knowing Your Audience

1:00 – 1:45 – Tools, Tactics, and Metrics: What You Need to Know

1:45 – 2:00 – Break with Light Refreshments

2:00 – 3:15 – Workshop Session: Digital Pair & Share

3:15 – 3:45 – Group Debrief: Insights, Discoveries, and Next Steps

3:45 – 4:00 – Final Q&A + Resource Roundup

 

Workshop Materials:

Digital Strategy Roadmap Worksheet

Sections: Audience, Behaviors, Drivers & Barriers, Messaging, Platforms, KPIs, Budget, Analytics

Quick Reference Guides:

  • Google Analytics Basics
  • Facebook & LinkedIn Ad Performance Benchmarks
  • Free and Low-Cost Tools for AI-driven marketing

 

Digital Done Right