Alison Gerlach

Alison Gerlach is a seasoned marketing leader supporting ALIC @ Bessemer with over 15 years of experience in strategic and operational marketing across diverse industry landscapes.  Her expertise spans upstream and downstream marketing, strategic planning, new product commercialization, advanced consumer training, and sales enablement.  Alison also brings deep expertise navigating dynamic markets, having participated in start-ups, mid-sized firms, and large corporations at all stages of development.  As a passionate and purposeful team leader she fosters collaboration across functions to drive towards common business objectives.

Alison maintains a strong commitment to collaboration in commercial leadership, with the ability to identify key drivers and break down barriers in highly-regulated markets.  As an advocate of lifelong learning, having begun her career in the education industry, she recently completed an Executive Scholar (Chief Marketing Officer) certification from Northwestern Kellogg School of Business to stay at the forefront of current industry trends.  She leverages proven marketing frameworks to assess and continuously improve commercial processes, ultimately driving student engagement, course enrollment, and overall program success.